Matthias C. Schroeder

The task was to analyze the personas and their information needs for Daimler.com, an umbrella for all brands of the Daimler group. In addition, it carried out more extensive web analyses, such as the most-searched terms of internal search.

The results were incorporated into a new concept, allowing much faster navigation and providing the persona’s exact content specifications. An “interactive stage” concept was also developed, which presents the use of interactive infographics, principal… Show more

The task was to analyze the personas and their information needs for Daimler.com, an umbrella for all brands of the Daimler group. In addition, it carried out more extensive web analyses, such as the most-searched terms of internal search.

The results were incorporated into a new concept, allowing much faster navigation and providing the persona’s exact content specifications. An “interactive stage” concept was also developed, which presents the use of interactive infographics, principal topics of the Daimler Group (e.g. new propulsion technologies), in an explorative way. Show less

Until now, the operation of an agricultural machine was characterized by numerous switches that controlled the many features of the complex machine in the cockpit.

To find a solution, the personas and their needs were defined with an intense and literal “field observation.”
The new interface, featuring a touchscreen and dynamic buttons that adapt to the current task, is now much more efficient.

The next challenge: the accurate and maloperation-proof operation of a touch screen… Show more

Until now, the operation of an agricultural machine was characterized by numerous switches that controlled the many features of the complex machine in the cockpit.

To find a solution, the personas and their needs were defined with an intense and literal “field observation.”
The new interface, featuring a touchscreen and dynamic buttons that adapt to the current task, is now much more efficient.

The next challenge: the accurate and maloperation-proof operation of a touch screen in agriculture vehicles traveling through rough terrain while the driver is “shaken up.” To address this, several usability tests evaluated and optimized the concept and designs.

Show less

The task was to design an iOS app to quickly and easily buy and sell stocks.

One of the challenges: Display clearly and efficiently all key indicators of your portfolio, as well as the current stock prices, on a small smartphone screen.

With this app, the sales process got faster when it went mobile. Nevertheless, it meets the high standards of safety in authentication and protection from prior unwanted buys.

How “expensively” am I driving right now? The "Live-fine indicator" permanently displays this information, letting you adapt your driving style accordingly.

The speed limit for the current road is read from a database and compared to the current speed.
This value is set in relation to the current catalog of fines, so you can save a lot of money and traffic school hours – if you want.

To obtain 100% vision with new glasses, an optometrist must not only select the right glasses and strength, but also center them exactly to the pupil. Even the smallest deviations lead to a less-than-optimal result. To make this measurement an iPad app was designed, which automatically recognizes the shape of glasses and calculates the centering values, after which the glass must be ground. This system already leads the market, and it won the Silmo d'Or, the Oscar of the optician industry.

The challenge of optimizing the software for the bond broker was to provide the shortcuts for the experts and make the interface even more efficient for fast input and calculation, as well as give the junior brokers explanations and guidance throughout the consultation process.

The approach here is a modular system that individually adapts to the user.

Previously, specialized knowledge was required to program individual interfaces for machine controls. The analysis of the personas, however, showed that this is not always present.

After an intensive concept phase, a solution was found to fit all personas well. In the new page-based approach, individual elements can be easily placed on the stage and then further configured. Individual views and functions can be linked very fast with each other.

STRATO AG, a subsidiary of the Deutsche Telekom, is the second largest hosting provider in Europe.

Strato AG’s task was to relaunch the website and raise the conversion rate, guiding the customer to a matching product for his needs as quickly as possible, and to clearly display Strato AG’s services. Using many Usability methods and tests, such as card sorting, eye-tracking and semantic differentials, the website received new and efficient information architecture and a visual design that… Show more

STRATO AG, a subsidiary of the Deutsche Telekom, is the second largest hosting provider in Europe.

Strato AG’s task was to relaunch the website and raise the conversion rate, guiding the customer to a matching product for his needs as quickly as possible, and to clearly display Strato AG’s services. Using many Usability methods and tests, such as card sorting, eye-tracking and semantic differentials, the website received new and efficient information architecture and a visual design that fits perfectly the defined attributes..
Show less